British Airways

Bag Tag

Designworks have partnered with British Airways and Densitron to develop a highly innovative electronic Bag Tag. Next month British Airways is to trial the state of the art electronic bag tag that could do away with the need to have a new paper tag every time you fly.

  • Services
    • User Insights 
    • Design Thinking
    • Conceptual Design
    • Aesthetic Styling
    • Industrial Design
    • Electronic Design
    • Prototyping
    • Mechanical Engineering
  • Technologies
    • E-Ink Screens
    • Smartphone Connectivity
    • RFID
    • Silicone Over-mould
  • Client
    • British Airways
    • Launched 2013

The Result

Once checked in, customers just need to hold their smartphone over the electronic tag, which automatically updates with a unique barcode containing their flight details and an easy-to-see view of their bag's destination.

The Result

Not requiring a traditional paper tag to be printed and attached, customers can then save precious time by having their electronic tag quickly scanned at the bag drop, going straight through security to relax before catching their flight. It is intended that the patent-pending hi-tech tag can be used time and time again.

Humanising Technology

We translate technology into products that will improve lives in meaningful ways.

The Result

Frank van der Post, British Airways' managing director, brands and customer experience, said: "This is a fantastically simple, yet smart device that gives each customer the choice to have their own personalised electronic baggage tag that changes with the swipe of a smartphone – every time they fly. "As the saying goes, 'good things come in small packages', and this innovative device is no exception.