Clarks iPad Foot Gauge

Designing an engaging innovative and revolutionary foot measurement system.

As the world's no. 1 everyday footwear brand, Clarks sell over 50 million pairs of shoes every year across more than 35 countries. Clarks have been measuring children's feet for over 90 years, and the starting point for re-imagining this process was a simple question; “how can we use digital technology to measure feet?”. From this emerged a brief to revitalise their in-store foot measuring service to offer an immersive experience while at the same time improving on the precision of the existing system, and ensuring that brand loyalty and the Clarks' USP was secured for the next generation.

  • Services
    • User Insights
    • Design Thinking
    • Conceptual Design
    • Industrial Design
    • Ergonomics
    • Prototyping
    • Mechanical Engineering
    • FEA analysis
    • Contract Manufacture
    • Packaging Design
  • Technologies
    • Precise measurement sensors
    • LCD Screen
    • Low Energy Bluetooth
    • Injection Moulding
  • Client
    • Clarks
    • Launched 2014

Working collaboratively with Clarks' internal Innovations team, Designworks quickly identified the opportunity to create an engaging iPad app using Clarks kids characters that would interact with proprietary measuring technology developed by Designworks and built into a Bluetooth enabled 'Digi-Tape' device, delivering the most accurate of results ever achieved by a Clarks foot measuring system.

Manufactured by Designworks and installed by Clarks in all UK stores as well as in international markets, the end result is a game-changing digital-physical in-store and mobile customer experience that is simultaneously fun for boys and girls while remaining re-assuring for parents, and which does not replace the hands-on interaction with trained store staff or lose the human touch.

Media Coverage

As well as extensive press coverage around the UK launch by publications including Retail Week, Retail Innovation, Essential Retail, Retail Focus, Shine and The Telegraph, the Clarks iPad Foot Gauge has been awarded a prestigious iF Design Award 2015